Cloud Computing Benefits and Best Practices
- Written By: John O’Hara
- Blog Post Blurb: “Cloud computing” sounds mysterious and magical, but it’s easy to understand. Read on for a brief explanation and a few tips on cloud computing best practices.
- Blog Post Offer 1 Description: Start growing your business with the right technology.
- Blog Post Offer 1 Link: https://meetings.hubspot.com/andrea-hill/15-minute-consult-with-andrea
Some fifteen years ago, “the cloud” entered the popular computing lexicon to much fanfare and confusion. The term evokes images of disembodied bits and bytes floating in the ether like so much water vapor, ready to magically rain down into your computer at the click of a mouse. What “the cloud” actually describes is far more down-to-earth, yet it was (and remains) no less revolutionary to modern business infrastructure. Instead of storing all of your digital data—your website files, your ERP and CRM systems, all of your company files and documents, all of your cybersecurity infrastructure, your customer data—on expensive local servers, cloud computing keeps it in massive server farms off-site, where businesses can access it remotely, via the internet. It’s an innovation that saved time and money and gave many small businesses on tight budgets access to the kinds of software and ecommerce tools once reserved for larger firms.
How It Works
Chances are, much of your business software is already on the cloud, whether it’s Google Workspace, QuickBooks, or a CRM like HubSpot or Keap. In the past, if you wanted, say, accounting software, you’d buy big boxes of disks and install it on the computer of every employee who needed to use it, and you’d have to buy a new set of disks every time the developer released an update. Cloud computing puts that data not on disks that are installed on your computer but on a server in a data center that you connect to via the internet. Rather than buying software on physical media, you buy licenses or seats for however many employees will be using the software.
Using cloud-based systems is often as easy as going to the website of the developer, creating an account, and paying a subscription fee. The software and data is stored on the developer’s servers, and you can access the program from any computer you log into.
Like anything else, cloud-based software has its advantages and disadvantages, but for most businesses, the advantages outweigh the disadvantages. On the one hand, cloud-based systems are affordable for businesses of every size, scaling with you while giving you only what you need for whatever stage of growth you’re currently in. Customer support and regular updates will be part of any subscription plan, ensuring that your software is up-to-date at all times.
On the other hand, your apps and data are on someone else’s computer. While any reputable cloud-based software company will have stringent cybersecurity measures in place, systems can get hacked and your data exposed, and users don’t always keep their devices and passwords secure. Security is the responsibility of both the provider and the user. The user has to follow guidelines on strong password selection and be wary of phishing attempts and other scams that could see sensitive information fall into the hands of malicious actors.
The Benefits of Cloud-Based Systems
The most important benefit for many businesses is the cost. Heavy, compute-intensive systems like ERP systems were once the purview of big businesses that could afford to develop bespoke systems, host them on-site, and hire the vast IT teams needed to maintain them. Once you’re locked into this kind of system, making changes is difficult. Choosing the wrong system could end up being a costly mistake.
It takes a lot of thought, preparation, and buy-in to implement any new system. There’s not a lot of business software that is exactly “easy” to use. That said, cloud-based software is much easier to install, run, and maintain. Rather than large up-front investments in both software and the hardware to run it on, you’ll pay a monthly or annual subscription fee for most cloud-based systems.
You’ll also get a degree of strategic flexibility from the cloud. An on-site ERP might work for where your business is today, but business is always changing. As technology advances, you might find yourself saddled with an outdated system that will require a massive investment to change. Swapping ERP systems is never a walk in the park, but a cloud-based system with solid vendor support will reduce the headache from a crippling one to one you can take some ibuprofen for, so to speak. If something in your business isn’t working and a shift in strategy is required, it’s much easier to find new cloud-based systems or simply change your current subscription plan than it is to purchase, install, and implement new on-site hardware and software.
The cloud also makes your team more flexible. A cloud-based CRM can be accessed from anywhere, so salespeople on the road or at a trade show can update customer accounts from their laptops in real time. Teams can work remotely without ever losing touch with each other.
For a small but growing business, cloud computing offers far greater scalability than managing on-site infrastructure. Most vendors offer subscription tiers catering to businesses of different sizes. Pricing is often based on number of seats, so you’ll only pay for what you use, and you can add seats as you grow.
The cloud also makes maintenance easier, especially for businesses that can’t afford their own IT department. Updates can be automatically scheduled and installed. If anything goes wrong, or you need help with installation, support teams are often provided by the vendor.
Cloud Computing Best Practices
The question today is less “is cloud computing right for me?” and more “which cloud services are right for me?” Here are some questions to consider before making a decision.
- How crucial is it to your business that these systems are always on and always available? Since you are accessing these systems via the internet, common issues like slowdowns during peak times or ISP outages can affect performance. While these are rare occurrences, they are still possible. Software hosted on-site will always be fast and available to everyone in the building.
- Is your data so sensitive that it is best kept on internal servers not connected to the internet? The fact that employees can access these systems anywhere and anytime is convenient, but it also carries a security risk if they’re using personal devices with weak passwords or saving passwords in their browser. This is a risk that can be mitigated, however, with a little training.
- What kind of customer service does the software vendor offer? Will representatives be available 24/7 to troubleshoot and solve problems?
- Are you dealing directly with a vendor or are you buying through a Value Added Reseller (VAR)? A VAR will work with you to get the right services for your business at the right price and help you implement the software, train employees, and integrate it into your tech stack.
Helping You Choose the Right Cloud Services
A revolutionary idea fifteen, twenty years ago, cloud computing is now as common as WiFi. The question is no longer “should I use cloud-based services?” but “which cloud-based services should I use and how do I get the most out of them?” That’s exactly where our expertise lies. We’re a technology-agnostic agency that excels in matching your business with the technology that aligns with your growth strategy and will help you meet your goals.
- Hits: 4





