Trade shows are expensive, exhausting, and time-consuming. But they can be worth it: For business-to-business sales organizations, they remain the single most beneficial source of qualified leads. Yet most companies that exhibit at trade shows leave substantial money on the table, missing out on the true power of trade show participation. In this session Andrea Hill will teach you the most important things you can do to maximize your trade show ROI and turn each trade show into a long-term sales generation machine.
