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Business Bungee Jump: Your relationship with risk affects your bottom line

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2011

The feeling of risk is typically driven by what you believe you understand or know how to do. Add to this that some people are more comfortable with jumping into the unknown than others, and you have the perfect formula for highly individualized risk relationships. So how do you combat risk aversion? This article offers you a 6-step plan for evaluating even the most uncomfortable choices, which will help you make better decisions.